Sunday, January 27, 2013

M A N H A T T A A N

aw..
some bricks now baby
lets build a home
some bricks now baby
lets build a home.  


Let's Build A Home / The White Stripes / De Stijl


Illustration: Monica Hapsari for OJA
Who doesn't know Piet Mondriaan? As one of the De Stijl pioneers, this Dutch artist had contributed in the development of modern art—particularly the minimalism style. Based on that style, OJA tries to explore the advantages of plastic bag as a material with Mondriaan ‘rules’: abstract shapes and simple, clean colors. The title of this fresh, colorful collection is Manhattaan.


Illustration: Monica Hapsari for OJA

Unique color compositions and playful vertical and horizontal strokes are the strong points of this 16 cm x 30 cm clutch bag. Yes, Manhttaan utilizes discarded (colorful) plastic bags as its basic material. For the lining, OJA chooses fabrics with geometrical and abstract patterns such as polka dot, houndstooth, and other adorable motifs.

Illustration: Monica Hapsari for OJA

A Piece of Art in Your Palm
What makes it more special, all of the Manhattaan clutch bags are unique. No two are the same because the plastic motif for each clutch bag is specially designed and done by hand. That’s why, just like a painting, every piece in Manhattaan collection is highly exclusive.



The complete collection can be purchased online at http://www.facebook.com/ojamantra starting tomorrow: January 28th, 2013.


Illustration: Monica Hapsari for OJA


So, are you cool enough to be fashionably and environmentally responsible with Manhattaan?

Enjoy! XXX

M A N H A T T A A N. all rights reserved.


web: www.facebook.com/ojamantra
twitter: @oja_mantra
email: ojamantra@yahoo.com


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